The Cancer Support Community was formed by the merger of two well-respected cancer organizations, The Wellness Community and Gilda’s Club. The new brand communicates the tremendous strength and reach the new organization has, as well as their holistic approach to cancer support. I provided my branding and identity design expertise to VoxVerde where we created an uplifting and versatile brand that amplifies the great heritage of each organization—while charting a new course for the merged non-profit.

Branding Strategy Insider is one blog at the top of my RSS reader. Great insights and in-depth analysis of branding strategies and campaigns. I highly recommend it.

You can also follow them on Twitter.